Bringing a 240+ SKU Catalog to Life in AR
MDI Salon Equipment × EVERYTHING Studios. A B2B equipment wholesaler activated web-based AR across its highest-consideration products in minutes per asset — heading into peak season, with no 3D team and no agency.
MDI Salon Equipment is a Houston-based B2B wholesaler of barbershop and salon equipment, with a catalog of 240+ high-consideration SKUs. As EVERYTHING Studios' first paying customer, MDI set out to solve a problem flat product images could not: buyers could not visualize how large, expensive equipment would actually fit in their space.
Using the EVERYTHING Studios creation-to-deployment pipeline, MDI generated web-based AR assets from a single product image per SKU. Each asset went live in minutes, not the weeks an agency workflow would require.
The rollout began with the top 10 products as a deliberate test ahead of MDI's busy season, with full-catalog coverage as the goal.
A non-technical founder activated spatial commerce across his highest-consideration products with no 3D team, no agency, and no learning curve. Customers began using the AR experience in real time — some reaching out to ask how to use it themselves.
A single product photo, pulled straight from the MDI website, moves through the EVERYTHING Studios pipeline and lands as a live AR experience on the product page. Three steps. No 3D team in between.
MDI Salon Equipment
MDI is a wholesaler serving barbershops and salons with professional equipment — barber chairs, salon furniture, and high-ticket fixtures that buyers install and live with for years. Their catalog spans 240+ SKUs.
Because the products are high-ticket, MDI's buyers do not impulse purchase. A barber chair can run into the thousands, and a salon owner planning a build-out needs to know exactly how many chairs fit, how much walkway space is left, and whether a piece matches their space before committing.
That decision had been happening on the strength of flat images alone.
MDI's buyers kept asking the same questions: How big is it really? Will this match my salon? Flat images couldn't answer the spatial questions, and that uncertainty showed up as checkout hesitation and returns on high-ticket items.
The conventional fixes didn't work at MDI's scale. The founder had previously tried an off-the-shelf AR tool and abandoned it — too complex for a non-technical operator. 3D agencies and freelancers were viable in theory, but across a 240+ SKU catalog the per-asset pricing made full coverage prohibitively expensive.
"Before, customers couldn't really visualize the scale of how it'd look in their space. We were just using flat images, and we couldn't answer the spatial questions."
From Product Image to Deployed AR in Minutes
MDI generated production-ready, web-native AR assets directly from existing product photography. The founder pulled white-background images from the MDI website, uploaded them, and generated spatial assets with no specialized skills or software.
Proving the Workflow on the Top 10 Products
MDI's rollout was a deliberate test: prove the workflow on the top 10 products, then extend to the full catalog. The goal was never just 10 SKUs — it was to validate efficiency and accuracy on the highest-consideration products, then move forward with the rest.
For a founder who describes himself as not tech-savvy, the simplicity mattered most. The workflow came down to uploading a product image and clicking generate. The pipeline did the heavy lifting.
"I expected weeks to months across the SKUs, but in reality it was live in minutes. That mattered most, because during busy season you've got to get these things out. We didn't want to miss that window."
For MDI's category, accuracy means size. Buyers are planning how many chairs fit their shop and how much walkway space remains, so dimensional fidelity is the difference between confidence and a return.
MDI was candid that sizing wasn't perfect at the outset — an early area of friction, and one the team is actively refining. What stood out to the founder was the speed of improvement: across a short period, assets were tweaked and improved on the back end to the point where generation became reliable and routine.
A pipeline that started strong and got better fast, with size accuracy as the active edge.
Closing the Gap That Drove Pre-Sale Questions
With AR on the product page, MDI expects buyers to stay longer and decide faster. The experience closes the gap that drove pre-sale emails and questions, letting customers drop a true-to-life asset into their own space and plan around it with confidence.
In a market where buyers increasingly expect more than a product on a white background, spatial visualization has become a genuine selling point.
"It removes the number one fear. When you're spending $1,000 on a barber chair, you want to make sure it's exactly what you want — rather than taking a guess and then having to deal with returns."
MDI activated AR heading into peak season specifically to put it in buyers' hands when it mattered and gather real feedback. The early response was immediate and organic:
- —Customers used the AR experience in real time and responded positively to it
- —Some customers proactively reached out to ask how to use the tool — a signal of genuine engagement, not passive exposure
- —The rollout proved out the workflow on the top 10 products, clearing the path to full-catalog coverage
"The fence is the most expensive place to sit. Our customers spend a thousand dollars on decisions based on flat images, and that's a broken experience. The more you don't use a tool like this, the more sales you miss — and the more you keep customers from an experience they actually want."
"It was scary for me at first because I'm not tech-savvy, but it's as simple as uploading the product and letting AR do the heavy lifting. It's nothing to shy away from. And being an early customer was worth it — the one-on-one support meant every question I had got answered."
High-Consideration Categories Invest in Inventory. Now They Can Make It Spatial.
High-consideration B2B categories invest in inventory, not visualization — and their buyers carry the cost in uncertainty. EVERYTHING Studios lets a wholesaler bring an entire catalog into spatial commerce without a 3D team, without an agency, and without weeks of production.
| Traditional Approach | EVERYTHING Studios | |
|---|---|---|
| Time per asset | Weeks to months | Minutes |
| Skills required | 3D artist or agency | One product image |
| Catalog coverage | Selective, budget-limited | Full catalog viable |
| Iteration speed | Slow, agency-dependent | Fast, founder-controlled |
MDI's AR experience live on product pages — the barber chair in customer spaces, viewed and interacted with on mobile.
Ready to Bring Your Catalog to Life in AR?
EVERYTHING Studios is the protocol layer for web-based spatial commerce — the full creation-to-deployment pipeline that transforms any product image into a deployable AR experience in minutes.